Okara

Creator marketing the traditional way is slow and expensive: hand-pick influencers, DM them one by one, haggle rates, chase schedules, reconcile invoices at month-end — or hand roughly five thousand dollars a month to an agency. Per TMTPost’s June 17, 2026 report, Singapore-based Okara launched what it calls the first influencer-marketing agent. The official Influencer Agent page spells out the pipeline: creator matching, outreach, rate negotiation, tracking, and auto-payouts, triggered by a single campaign brief.

Core Purpose

Okara positions itself as an “AI CMO,” with the Influencer Agent as the piece that runs creator campaigns end to end. Two things separate it from an agency: the workflow is automated from brief to payout, with no human hand-offs in between; and the cost structure — reported at launch as $99/month plus 5% commission against roughly $5,000/month for a traditional agency. Whether settlement truly runs as hands-off as advertised is the part you should verify with your own first campaign, not the landing page.

Key Scenarios

1. Cross-border e-commerce teams: enter one brief per market and let the agent produce a matched creator list first.
2. DTC brands: automate the recurring schedule-track-settle loop and keep humans for review only.
3. Agencies: hand execution to the agent and move your team up to strategy and creator relationships.

Trying it and its limits

Sign up at okara.ai; the Influencer Agent’s own pages live at agent/influencer. Three caveats: the product shipped in June 2026 and its edges are still moving, with results depending on platform data access and creator response rates; treat current pricing as whatever okara.ai shows today — the $99/month plus 5% figure is TMTPost’s launch-time reporting; and commission pricing means variable cost scales with spend, so run the math before scaling up. For B2B lead automation on a different surface, see LinkedNav, which works LinkedIn while Okara works creators.